Printed brochures are a remarkably versatile way to market a wide variety of businesses and organizations. Since so many companies can benefit from the use of brochures, it is no wonder that many actually do use brochures to their advantage. You want to be sure that when you are designing your brochure, it has the ability to stand out from the sea of brochures that potential customers and clients receive from companies just like yours. You can step up your advertising game with the use of unconventional brochures. Here are three examples of how to make your brochures more interesting to their recipients.

1. Color

The use of color may seem like an obvious way to make your brochure stand out, but it’s in the way that you actually use the color that your brochure can come to life. Many companies will use colored photographs to introduce a product or to highlight an interesting piece of text. You can use color as a sharp contrast by only utilizing two main colors in the design. You can also choose to print your brochures on a colored piece of paper instead of standard white. If you do use a white paper, consider using color as a background accent for important facts and figures. A carefully chosen color will make your brochure pop.

2. Design

There are various design elements that you can use to your advantage when designing your brochure. The design composition goes well beyond the layout of your brochure. Think inside the box as well. For example, if you are a florist, you can have a certain area of text in the shape of a flower to highlight a special or a deal that you are advertising. Another example of design elements that you can employ are the use of pictures in lieu of text. As the saying goes, a picture is worth a thousand words, which means that carefully chosen photographs can make more of an impact than thoughtfully displayed text. And never underestimate the power of shadows; you can use shadows to make certain photographs or text stand out.

3. Layout

Most companies will stick to the traditional layouts provided in templates from their printing company. This is where you might want to think outside of the box. Instead of adhering to rectangular constraints, think horizontal. You can choose to use text that stretches the length of the inside of the brochure. You can use one word or your company’s name as a header on the inside of the three flaps. You can have a picture that takes up all three areas inside your brochure, or you can stretch it over two-thirds of the interior. Mixing up how you present your information can lead to more attention-grabbing brochures.

Take notes on brochures that stand out to you. What kinds of unconventional design elements did they incorporate to grab your attention? Consider using an inspiring brochure to aid in your design process. Have fun and get creative, and you are sure to have an effective printed brochures campaign.

Brochures are a cost effective method for companies to approach new customers. It allows the company to relay a message without having to meet with prospective customers in person. The brochure content will usually include information about the company, such as the company history and a description of the main products and services it offers. By presenting a brochure, you can introduce a future client to your company and the advantages of using your services.

One main problem with brochures is that they tend to be easily disregarded. If sent via snail mail, the recipient may decide that it’s junk mail at first glance. Sometimes, even if someone picked up a brochure from your waiting room or sales floor, they might decide that there’s no value to them in the brochure and may end up throwing it out right then and there. As a business owner, it is vital that you actively make sure to increase the efficiency of your brochures. Otherwise, you’ll be wasting hundreds of your hard earned dollars on futile efforts.

Creating engaging and useful content is an easy way to increase your readership. You don’t want people to get the immediate impression that all you care about is your company and its bottom line. Creating a brochure that simply relays company information is a surefire way to make that impression. Instead, you should take time to create a brochure that informs the reader about interesting industry factoids and about the value that your services can offer the reader. This would be an effective way to avoid the trash can.

You want to show your reader that you appreciate the time they take to read your brochure. As a thank you, you will educate them along the way with fun and interesting industry related information that isn’t a blatant advertisement for your company. This works for you in two ways. It demonstrates that you understand that the reader needs an incentive to read, and is not necessarily interested in hearing about your products and services. It also reveals you understand your area of expertise.

You definitely don’t want your prospective client to feel as if they wasted their time by reading your flagrant self promotion, which is a sure way for your brochure to end up in the dumpster. For these reasons, a great idea for a brochure is to include relevant and engaging content. Avoid dryly rambling about your company and focus on giving your reader an incentive to read further.

Tri-fold brochures are one type of printed advertising brochure.

Do you need an advertising medium to draw in new customers? Is it time to kick off your new company’s advertising campaign? In either case, an online printing company may have the solution for all your advertising needs. An advertising brochure will help you to reach hundreds or thousands of new customers at an affordable price. You can use an advertising brochure to introduce your company to the community or to detail the services and products your company offers. An advertising brochure can be very effective in getting your company’s message out to the public. You can use it for any advertising campaign you choose.

What Type of Brochure Should You Use?

There are many different advertising brochure styles available today. You can choose a traditional three part brochure or a modern Z fold advertising brochure for your campaign. The type of brochure you choose should be based on where you will be placing the brochures and how you will be handing them out. If you use an advertising brochure rack in your office, it might be best to choose a traditional style. However, if your brochures will be laid on a counter, you can choose from a variety of styles and sizes.

How Should You Design Your Brochures?

If you have prior experience with designing printed materials and using print software, you may want to design your own brochures. However, if advertising is not your cup of tea and you have no idea where to start, you may need a professional design company. Many online printing companies offer printing services, as well as graphic design services. The graphic design department can take your advertising idea or concept and use it to design a custom advertising brochure for your company. However, they also offer templates that you can download to your own computer and use as an aid in designing your advertising brochure. With either option, it is easy to create a professional design for your advertising brochure.

Is an Advertising Brochure Expensive?

When compared with other types of advertising, brochures are a very affordable advertising medium. You can reach thousands of people with an advertising brochure campaign for less than 250 dollars. You probably spend more than that on pens and paper each month! It would definitely cost you more than that to print your own brochures using a small office printer. In addition, you will receive a much better advertising brochure when you have it professionally printed using a professional four color printing process.

Is It Hard to Order an Advertising Brochure?

When you are ready to order brochures for your company, you will find that ordering online is very easy. Within a few minutes, you can place your order and submit it for printing. In addition, online printing sites offer fast turnaround times. You can have your brochures printed and shipped within four business days or, for a small fee, you can even have them printed in one to two days.

With all of the different size options available for brochures, it’s often confusing to know which one will suit your company’s purposes the best. An 8.5 X 11 half-fold brochure is one of the most cost effective brochures available.

Choosing an Online Printing Company

If you choose to use an online printing company for your marketing items, make sure you choose one that is reputable and reliable. There are several companies online that only offer customer service through email. Other companies offer no design help or a very limited selection of templates. This is simply not acceptable for many of today’s busy companies. The old adage of “time is money” has certainly never been more applicable than during today’s economic times.

8.5 x 11 Half-Fold Brochure Design Options

When you choose this size of brochure, you create a marketing tool that is highly effective. It’s a simple, 8.5 X 11 half-fold brochure design that offers you a lot of space to display your marketing material. If you need help in the design process, many companies offer design assistance. They can provide you with the solutions you need to create original, powerful brochures that will grab your customer’s attention.

Color and Paper Options

For your 8.5 X 11 half-fold brochure, you’ll need to determine if you want full color printing or only black and white. While black and white is less expensive, most people find that a full color 8.5 X 11 half-fold brochure garners better marketing results. You should be able to choose from at least two types of paper weight options for your brochures, so you have the choice of upgrading to a higher quality paper weight if you so desire.

Shipping and Turnaround Time

Some online printing companies require days or even weeks to get your finished product in the mail, while others will offer fast turnaround times. At only two to four days, you will have the 8.5 X 11 half-fold brochure in your hands, which allows you to put them to work for your company in a timelier manner. With several shipping options to choose from, you can decide which one is best for your needs. As with any shipping costs, the longer it takes to reach you, the less expensive the shipping will be.

In Closing

If you are looking for an effective, cost-efficient way to market your company’s product s and services, an 8.5 x 11 half-fold brochure could be the solution.

Anyone can design a brochure, but how many of us actually know what goes into making printed brochures look professional? I’m sure the answer is not many. With printed brochures becoming more affordable and almost every business using this medium as a marketing tool, there has been an overflow of brochures on the market. This has led to the need to design brochures that stand out and catch the consumer’s eye. Let us explore some ways of making this happen.

Study the market

A good way to begin the task of producing professional printed brochures is to survey the market. Study the designs of brochures vs. catalogs; pick out the positive design elements from each and see if you can come up with some design ideas of your own.

Decide on a tone

While printed brochures do not actually speak, the manner in which the content is written has a definite tone associated with it. Try to avoid excessive underlining and italics, as they can make reading difficult. Also, decide whether you want the content to sound casual, humorous or formal.

Less can be more

When deciding on a brochure design, make a list of the things that you want the brochure to contain in order of priority. The less cluttered the brochure appears, the more it will benefit your business. Some of the best direct mail brochures contain the bare minimum amount of information in them, thus making them eye-catching and very effective!

Use visual elements carefully

One can get carried away rather easily with elements like boxes, bars, lines, and so forth while putting together a full color brochure-printing job. You might think that the more color and visual elements the brochure has, the more attractive it becomes. This is not always the case. Using too many of these elements will only break up the content and give your printed brochures a messy appearance. However, they can certainly be employed to your advantage when used sparingly and in the right manner.

Pay attention to negative space

Negative space is the term used to refer to the space on the page that is not filled with content. You might wonder why anyone would even give that space any importance. In fact, negative space can play an important role in your brochure printing and design.

Consider color

Color plays an essential role in the designs of printed brochures. While most brochures are colorful, you will find that the ones that actually stand out are those with a stark contrast, mainly because of the use of only one or two colors. If you look at color brochures vs. black and white brochures, you will find that the black and white ones are usually the most appealing. However, this will depend on the content of your brochure as well.

Don’t neglect proofreading

A step that is frequently omitted by many people is proofreading. It does not make any sense to have high quality brochure printing done if you have not double-checked that your text is perfect. If you are going to advertise your business with printed brochures, you need to make sure that the content does not have any mistakes or, despite the quality of the design, the brochure will not be able to do its job.

CHEAP BROCHURE PRINTING

As the saying goes, “Necessity is the mother of all invention.”  The slowing down of the world economy and recession gives us a chance to be innovative in various fields, cheap brochure printing being one of them. Recent surveys have revealed that the majority of small businesses still depend on the print media for all of their promotional and marketing needs. The cut throat competition levels that are prevalent in society today provide us with cheap brochure printing options.

Cheap printed brochures can be created from a variety of sources, both online and offline. Printing agencies offer these packages at affordable prices for small businesses. Online brochure printers are ideal for small businesses that require brochures to be printed in a short duration of time. Here are some useful guidelines regarding how to find places that offer cheap options for printed brochures:

1) Agencies that design brochures offline usually offer the printing of these brochures as well. These packages usually include a discount on the printing or designing of said brochures. This type of package is also used by the printing agency as an advertising medium used to boost their own services and sales.

2) Business houses that place bulk orders for printed brochures are usually offered exceptional discount packages. Rates for these can be negotiated in advance.

3) Regarding the use of services offered by online printing agencies: As the competition among online printing firms is high, getting a good deal on printed brochures is a relatively simple task.

4) Changes in the quality of paper reduces the cost of brochure printing substantially. Additionally, using the standard available templates and standardized optimizing on the graphic content will result in a lower cost as well.

5) Small businesses, with a limited amount of capital investment, can set up their own in house brochure designing teams. This would require incorporating low cost printing material, appointing trained graphic designers, and investing in equipment such as printers and scanners. This would give the business houses the necessary flexibility in brochure designing and, in turn, generate revenue for the organization.

6) Brochure printing in small volumes is done using normal computer printers or digital printers. On the other hand, for large volumes, brochure printing companies employ offset printing. Offset printing provides better output at a reduced cost.

Printed brochures are one of the most powerful marketing tools available for small businesses. They provide invaluable information to customers. Printing low cost, but high quality, brochures retains the existing customers and attracts new customers through word of mouth. A vibrant, quality, printed brochure creates the perception that a company backs the promises it makes. However, when selecting their brochure printing company, businesses should not fall prey to the flashy advertisements placed by brochure printing companies. There’s no denying that a friendly price is more appealing at first glance, which is why big discounts and big bargains are promised in their banners. One should always check the viability of the company because it is important to know whether that company produces satisfactory work. Do not compromise the quality of the brochure when optimizing the cost.

BROCHURE PRINTING MADE EASY

Printed brochures are printed leaflets containing promotional materials or product information. Thus, creating a brochure is a part of creating your business identity. A well designed brochure, that’s professionally printed, can be worth a great deal more than its cost. Knowing what printers are looking for when it comes to brochure printing will save you considerable time and aggravation.

Before businesses go in for brochure printing, it is important to pay attention to a few details which will enhance the brochure design and efficiency. The most common error made by those creating their brochures is submitting an incorrect setup size for the brochure. In such a case, the brochure printing company returns the print layout to the customer because it wasn’t setup for the required output size. For example, you cannot use a 9.5*12 layout and submit it for printing on 8.5*11 papers. Thus, this clearly shows that when a print service has to stretch or shrink a brochure layout to fit the paper, the quality of the print resolution may be compromised. For best results it is preferable to have the setup size match the required paper size.

An important point to take into account before brochure printing is to expand the brochure design slightly beyond the prepared page borders so that when each page is cut by the printing blade, there will be solid ink coverage from edge to edge. This is necessary when there is a color, pattern, or photo that needs to be displayed to the extreme edge of the brochure layout. For these reasons, it is advisable to keep an extra 1/8th inch of coverage beyond each edge.

To create a professional looking brochure, it is important that you use high density resolution images. If the resolution of the pictures is not proper, they will appear “soft” or blurry after printing. The images that we see on the computer monitor are only 72 dots per inch, which is enough while viewing the image on the screen. However, if the same resolution is used for the printed brochures, it will create a very blurred image. The resolution should be around four times higher than what we view on the monitor.

Creativity and uniqueness can make printed brochures stand out from the crowd. It should, not only, catch the attention of the viewer, but also give full details regarding the company, its products, and services. How it is placed on the brochure depends entirely on each person’s creativity. If the printed brochures do not hold the attention of the reader, or if the headline and captions are not catchy enough, the reader can be put off and might not read the entire text.

Printed brochures, like other graphic designing methods, use available software tools such as Adobe Photoshop, Illustrator, Quark express and Microsoft publisher. If you use these tools and take into account the above considerations, printed brochures can yield great results.